Brand Essence : Meaningful giving that creates connection

Aarre, meaning "small gift" or "treasure" in Finnish, is a chocolate brand designed to create special connections between the person giving the chocolate and the person receiving it. the idea is to create a feeling of happiness and connectedness through the act of giving. Our mission is to encourage people to buy chocolate not for themselves, but for other in order to give it away as a meaningful gesture to a friend or loved one, ensuring the recipient feels special and cherished.